Case StudY - Festivals & Large Events
EUPHORIA
MUSIC FESTIVAL
Austin, TX · Carson Creek Ranch
Lead Creative Systems Designer
3 Years total (2014–2016)
Cinema 4D, Illustrator, Photoshop, Industrial Design
Brand, Wayfinding, Stage Design, Logistics
THE PROBLEM
THE GROWING PAINS
SCALING FROM GRASSROOTS →
MASS GATHERING
Euphoria started as a highly successful grassroots gathering, but explosive growth brought massive logistical hurdles. To safely scale into a 50,000+ mass-gathering event, the festival needed more than just a great lineup. They required a bulletproof, cohesive visual system that could command a massive physical footprint, direct tens of thousands of people, and elevate the overall attendee experience.
THE EVOLUTION
REBRAND FOR SCALE
VISUAL IDENTITY / LOGO DESIGN →
SYSTEM IMPLEMENTATION
We retired the festival’s original branding and built a striking, geometric visual identity. This wasn't just a simple logo swap; we developed a comprehensive brand system designed to be highly legible and impactful—looking just as premium on a tiny wristband as it does projected 50 feet wide across a main stage screen.
THE CENTERPIECE
THE COYOTE STAGE
CUSTOM 3D STAGE DESIGN / CINEMA 4D → FABRICATION
To solve the Second Stage engagement problem, we designed a custom, visionary-art-inspired stage using Cinema 4D. Crowned with hypnotic LED panel eyes and a piercing laser 'third eye,' the monolithic centerpiece became an instant festival landmark, successfully drawing audiences and redistributing crowd density.
THE SYSTEMS
DESIGNING FOR CHAOS
WAYFINDING / ENVIRONMENTAL DESIGN →
ON-SITE LOGISTICS
To solve the Second Stage engagement problem, we designed a custom, visionary-art-inspired stage using Cinema 4D. Crowned with hypnotic LED panel eyes and a piercing laser 'third eye,' the monolithic centerpiece became an instant festival landmark, successfully drawing audiences and redistributing crowd density.
THE EXECUTION
ACCESS FOR ALL
MULTI-TIER CREDENTIALING / PRINT DESIGN → CRISIS MANAGEMENT
Festival security relies on instant, undeniable visual recognition. We designed the entire multi-tiered credentialing system, including GA wristbands, VIP lanyards, and All-Access staff laminates. We didn't just design the files; we ran on-site fulfillment and crisis management—including hand-laminating emergency credentials for the headliner a mere 30 minutes before set time.
RESULTS & REFLECTION
OUTCOME
The brand overhaul and strategic wayfinding systems successfully supported Euphoria Music Festival's massive scale-up. The event safely accommodated over 50,000 attendees across a sprawling 20-acre footprint. Our multi-tiered credentialing systems managed secure access for 5,000+ overnight campers, while the custom 3D Coyote Stage anchored crowd density and established a premium mass-gathering experience.
25x
attendance growth
5K+
overnight campers accommodated
4
days of continuous on-site logistics
50K+
total attendees safely directed
”My favorite moment is always standing at the back of the festival, radio off, watching the lights hit the crowd.
Seeing a system you built keep thousands of people safe and entertained is why I do this work.”
— THE TAKEAWAY
FESTIVAL
THAT NEEDS
SCALING?
Let's build systems that hold up when the lights come on.
EXTRA