Case Study — Euphoria Music Festival
EUPHORIA MUSIC FESTIVAL:
SCALING AN AUSTIN STAPLE
Austin, TX · Carson Creek Ranch
Lead Creative Systems Designer
3 Years 2014–2016
Cinema 4D, Illustrator, Photoshop, Industrial Design
Brand, Wayfinding, Stage Design, Logistics
THE TL;DR
TRANSFORMED A GRASSROOTS MUSIC FESTIVAL INTO A SCALABLE, MASS-GATHERING EVENT THROUGH A BRAND OVERHAUL, AN INDUSTRIAL WAYFINDING SYSTEM, AND CUSTOM 3D STAGE DESIGN.
SECTION 02 — THE PROBLEM
THE GROWING PAINS
Euphoria was rapidly expanding, but the operations were still DIY. Basic paper credentials were a security risk, wayfinding was not ADA compliant, and the secondary stage struggled to attract major artists or crowd density. They needed a system that could scale.
SECTION 03 — THE HUSTLE
DESIGNING FOR CHAOS
01
Systems,
Not Just Signs:
Designed a color-coded, weather-proof wayfinding system prioritizing crowd flow and legal egress.
02
Crisis Management:
Acted as the on-site fixer. (e.g., Hand-laminating and delivering emergency credentials for headliner Pretty Lights 30 minutes before set time).
03
Brand Evolution:
Managed the shift from a generic logo to a heritage-inspired visual identity used across all touchpoints.
SECTION 04 — THE CENTERPIECE
THE COYOTE STAGE
CUSTOM 3D STAGE DESIGN / CINEMA 4D → FABRICATION
“To solve the Second Stage engagement problem, I designed a custom, Native American heritage-inspired 3D stage in Cinema 4D. Featuring LED panel eyes and a laser "third eye," it became a festival landmark and successfully distributed crowd density.”
SECTION 05 — RESULTS & REFLECTION
WHAT IT BUILT
THE IMPACT
→ Elevated production value that attracted top-tier talent and sponsors.
→ Streamlined security and measurably improved patron safety.
→ Established a scalable visual identity used for future festival years.
→ Coyote Stage became a signature landmark and crowd-flow solution.
“My favorite moment
is always standing at the
back of the festival, radio off,
watching the lights hit the crowd.
Seeing a system you built keep
thousands of people safe and
entertained is why I do this work.”
— THE TAKEAWAY
GOT A FESTIVAL THAT
NEEDS SCALING?
Let's build systems that hold up when the lights come on.
EXTRA
